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Pattern Shapes Green
Value Chain & Operations

Demand Forecasting

Push planning beyond pure accuracy with sales forecasts and scenarios that enable sharper decisions in volatility

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How

SHAiPE: the LTPlabs framework

  1. Set the Decision

    • Define the demand planning scope

      SKU, channel, geography, time horizon

    • Clarify the decision level

      strategic, tactical, operational

    • Define forecasting objective weighted

      MAPE, BIAS

  2. Highlight what matters

    • Identify key demand drivers

      promotions, seasonality, price, sales force incentives, external factors

    • Define forecasting hierarchy and granularity

      product, segment, market segment

    • Align success metrics

      accuracy, BIAS, service level impact

  3. Augment with AI

    • Develop causal and ML models to capture demand patterns, and incorporate additional business context and external factors

    • Data
      Historical demand
      Demand drivers
      Trend and seasonality
      External factors
      AI Model
      Outputs
      Forecasted demand
      Scenario analysis
      Model performance
      Commercial alerts
    • Generate baseline forecasts and scenario-based demand predictions

    • Promote continuous updates with newly acquired data

    • Identify forecasts that call for validation from commercial team

  4. Prototype your solution

    • Pilot on selected products / markets and compare the performance of AI generated forecasts with current forecasts

    • Involve commercial and demand planning teams to test the new process

  5. Expand to scale

    • Integrate in the planning and S&OP processes

    • Deploy tools for dynamic forecast validation and adjustment

    • Train teams and embed demand plans into decision routines

    • Continuously monitor performance and improve AI models

Nutshell

What this means for your business

15pp

forecast accuracy

  • Improved forecast accuracy and reduced bias

  • Better anticipation of demand variability and market shifts

  • Enhanced service levels through better planning inputs

  • Reduced stockouts and excess inventory

  • Faster and more responsive planning cycles

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