Using predictive analytics to improve retail promotion planning
LTPlabs helped a consumer goods company optimize promotions with predictive analytics, improving forecast accuracy by 50% and supporting better planning decisions.
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Customer Intelligence
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Commercial execution
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Revenue optimization
Drive growth and margin
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What have we learnt about pricing analytics in the Gen-AI era?
Gen-AI adds value across the pricing chain, but only when it works alongside strong data, analytical models and human judgement.
Bringing promotional planning into one analytical cockpit
A food manufacturer replaced scattered spreadsheets and reports with a single process to plan, record and evaluate its promotions.
Continuous customer relationships: key priorities for marketing directors
How a luxury fashion retailer quantified the customer value of a new warehouse
A predictive model and scenario simulator helped a global luxury fashion retailer assess how a different supply chain setup could influence demand and customer lifetime value.
The LTPlabs approach to marketing personalization with AI
Aligning strategy, analytics, and execution in marketing personalization
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The programme will challenge your executives to strategize advanced analytics and AI.
