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Sep 7, 2023

In November 2022, ChatGPT, a generative artificial intelligence (AI) system, achieved an astounding milestone by acquiring one million users within just five days of its launch. Comparatively, Instagram took approximately 2.5 months, while Netflix needed around 3.5 years to reach the same user base. Today, ChatGPT is being widely utilized for various purposes such as writing, reviewing text, brainstorming, structuring information, creating stories with novel aspects for children, and even revealing corporate secrets.

This insight explores the significance of generative AI and how organizations can leverage this powerful technology.

Understanding Generative AI

Generative AI refers to a type of artificial intelligence system capable of generating text, images, or other media in response to prompts. These models learn the patterns and structure of their input training data and generate new data with similar characteristics. This ability to create “new” data based on learned patterns sets generative AI apart from traditional AI approaches.

Tradicional AI vs Generative AI

Generative AI has gained tremendous prominence due to its advancements compared to traditional AI approaches. The hype around generative AI has led numerous companies to launch AI-focused features to capitalize on the trend. For instance, applications like Photoshop now offer AI editing capabilities, automatic website builders have emerged, and automatic startup generators are being developed. However, while many people know how to use generative AI tools like ChatGPT to enhance their workflows, organizations need to understand how to effectively leverage these tools.

Harnessing Generative AI's potential

It’s crucial to recognize that generative AI is not a General Artificial Intelligence in itself, as it requires intervention, fine-tuning, prompt design, and engineering. Organizations looking to benefit from generative AI can start by translating their existing practices into prompts for these tools.

Here are some examples of how generative AI can be utilized within organizations:

  • Understanding the customer experience: Generative AI can help analyze and interpret customer reviews, providing insights into the main points of discussion and categorizing them as compliments or complaints. It can also identify whether the review pertains to a specific product or the company’s services.
  • Organizing and extracting information: By utilizing generative AI, organizations can organize and extract valuable information from unstructured data sources. This can aid in categorizing data, finding trends, and gaining a better understanding of the collected information.
  • Classifying information: Generative AI models can be trained to classify information based on predefined categories or criteria. This allows organizations to automate the categorization process, saving time and resources.

Real-world use case

Consider a scenario where an organization wants to understand its customers better by analyzing public reviews. Using generative AI, the company can prompt the system to perform various tasks:

  • Identify the main points discussed by the customer in their review.
  • Classify the review as a compliment or a complaint.
  • Determine whether the review refers to a specific product or the company’s services.

Gen-AI Methodology

By storing this information in a vector database and utilizing embeddings, which provide long-term memory and access to additional information, organizations can analyze multiple reviews collectively. Now, we have data in a database, and we can use Generative AI to learn about what our customer has said about this company by looking at multiple reviews, we can organize information in categories and check if reviews are positive or negative.


Generative AI presents organizations with a powerful tool to leverage unstructured data, uncover patterns, gain customer insights, and organize information effectively. By utilizing the capabilities of generative AI models like ChatGPT, companies can unlock the potential of their data and make informed decisions based on the extracted knowledge.

As the field of generative AI continues to advance, organizations that embrace this technology will gain a competitive edge in their respective industries.

By: João Alves

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