Marketing and Customer Analytics Services

The Method Delivery modes Related Cases Related Insights

Previous Service

Next Service

We devise and materialize three key lines of action to put in practice a customer-centric vision:

Gather customer insights by combining data science with business know-how, enabling action-oriented segmentation
Model customer lifetime value and churn behavior, according to the business setting (e.g., contractual vs. non-contractual contexts)
Optimize the next best action/offer for each individual customer, by embedding previously uncovered insights and focusing on long-term customer value.

Other Services

Get in Touch Send Email

Related Cases

Improving customer experience by making in-store purchases obsolete

Results show that 55% of our recommendations at the family level were accepted by the customer.

Getting to know and expand the audience of a concert hall

Our key deliverable was a thorough diagnosis of marketing practices, from an analytical standpoint.

Modelling customers’ product preferences towards an optimized store assortment

Estimate customers’ preferences for product’s attributes to an effective assortment planning decision-making process.

Optimizing a promotional leaflet distribution strategy

The main goals were to increase store traffic and conversion rates.

Analytics for customer experience: a use case in billing ops

Billing is often a critical pain point of the customer journey in telcos and utilities.

Increasing the sales volume performed by a call center operation without eroding customer loyalty

Developing a prediction-prescription engine capable of increasing the sales volume performed by a call center operation.

Integrated planning of production and distribution in a glass container producing company

Through a mathematical programming based approach, we delivered a continued service that guides the overall supply chain planning with an integrated perspective.

Targeting marketing for a telco company

We created a recommendation engine capable of identifying the next best offer that maximizes the return of value for each client.

Integrated logistics planning on a telco retailer

The project has ultimately generated a fully customized decision support system.

Restructure of a marketing department

The new marketing structure resulted in additional visibility over customers’ preferences and the commercial strategy is more aligned with the customers’ needs.