AI for Customer and Sales

Integrating promotional planning with sales forecasting

An integrated planning platform helps a leading dairy company turn marketing, promotional, and pricing decisions into a single sales forecast.

What have we learnt about pricing analytics in the Gen-AI era?

Gen-AI adds value across the pricing chain, but only when it works alongside strong data, analytical models and human judgement.

Using predictive analytics to improve retail promotion planning

LTPlabs helped a consumer goods company optimize promotions with predictive analytics, improving forecast accuracy by 50% and supporting better planning decisions.

Continuous customer relationships: key priorities for marketing directors

Bringing promotional planning into one analytical cockpit

A food manufacturer replaced scattered spreadsheets and reports with a single process to plan, record and evaluate its promotions.

The LTPlabs approach to marketing personalization with AI

Aligning strategy, analytics, and execution in marketing personalization