1%—5%
promotional and portfolio ROI, driven by incremental demand
SHAiPE: the LTPlabs framework
Set the Decision
Define the planning objective
incremental demand, margin protection, portfolio focus, capacity alignment
Set the planning level
product, portfolio, customer, key account, channel, region
Define the planning horizon
short-term (promo / cycle), mid-term (quarter), strategic (annual scenarios)
Highlight what matters
Align on success metrics
incremental revenue, contribution margin, ROI, service level impact
Define business and operational constraints
capacity, budget, supply limits, sales force availability, strategic priorities
Align roles and decision ownership across sales, marketing, and finance
Define the data processing tasks needed to prepare information for sales planning
Augment with AI
Quantify incremental demand and cannibalization for each decision
- CustomerPredictive AI modelHistorical salesPricing + PromotionsMarket dataMacro economicsUpliftDiscountCannibalization
Simulate market scenarios to prescribe the optimal mix of products, promotions, and sales focus, maximizing total impact within execution capacity and strategic guardrails
Prototype your solution
Pilot the methodology by testing recommended campaigns
Deliver a prototype interface to enable the pilot and adoption phase
Expand to scale
Deliver a fully-fledged planning tool for commercial and category leaders, training the teams to extract maximum value from the tool
Enable teams to test scenarios before committing resources
Establish planning cadence and governance to continuously monitor decisions
Nutshell
What this means for your business
Clear prioritization of sales effort and investment across products and markets
Fewer surprises from cannibalization, overload, or misalignment
Sales and portfolio decisions that scale consistently across teams and cycles
InsightsConteúdo
Conteúdo
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