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Customer & Sales

Value-based
pricing

Turn customer value into profitable pricing decisions

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How

SHAiPE: the LTPlabs framework

  1. Set the Decision

    • Clarify the decision to be taken

      corridors, discount limits, target price

    • Set the level of detail

      global, per customer, per segment

    • Define the decision cadence

      per RFQ, per day, per quarter

  2. Highlight what matters

    • Align on strategic metrics

      margin, conversion, revenue

    • Define the key constraints

      price hierarchies, strategic guardrails, competitive positioning, compliance

    • Identify the key drivers that differentiate willingness-to-pay

  3. Augment with AI

    • Assess customer willingness to pay at the defined level of detail

    • Historic pricing
      Cust. behavior
      Market data
      Historical conversion
    • Leverage prescriptive AI to find the price that maximizes the defined goal, complying with the identified business constraints

  4. Prototype your solution

    • Develop a prototype tool that allows pricing planners to analyze and play with the recommendations

    • Run a practical pilot to evaluate the solution in real-life business setting

  5. Expand to scale

    • Turn the pricing tool from a prototype to product with stellar user interfaces and monitor dashboards, connected with other enterprise systems to promote maximum efficiency

    • Establish the governance and cycle for the new pricing process

Nutshell

What this means for your business

3%8%

gross margin uplift

  • Faster, more consistent pricing decisions, with clear governance

  • Less reliant on individual know-how and experience

  • Provides objective, auditable arguments to align sales, finance, and strategy, breaking silos

  • Aligns pricing decisions with strategic priorities

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